A story of trademark genericide. On January 17, 2014, a trial court in the Southern District of New York ruled against Tiffany & Co. and in favor of Costco. The court held that the mark “Tiffany setting” when used to…
The Diamond and the Dream

A story of trademark genericide. On January 17, 2014, a trial court in the Southern District of New York ruled against Tiffany & Co. and in favor of Costco. The court held that the mark “Tiffany setting” when used to…